Froo

Bringing a successful model to a new market means more than simply opening stores in another country. A shopper in Bucharest should feel the same comfort and modernity as a customer in Warsaw. And the sense of a space begins with light.

For the Froo brand, we developed lighting solutions that maintain a consistent look across every location, from the shop window to the Bistro area. The Polish lighting manual was adapted to Romanian standards so that the brand would be recognisable from the store’s very first day. Implementation on the local market was carried out by our partner ProfiLight Group, with AVA TECH luminaires at the core of the solution.

• Develop a comprehensive lighting design in line with Żabka standards.
• Adapt the Polish lighting manual to the requirements of the Romanian market.
• Ensure visual consistency with the Polish Żabka stores.
• Create optimal conditions for product presentation and customer comfort while shopping.

• Established timely delivery of luminaires across Romania through a local warehouse and logistics support.
• Installed the lighting in Froo stores according to the new lighting concept, ensuring a consistent look and a functional space.
• Used the Komo 2.0, Chill, Linda and Baseline models for a cohesive look across every location.
• Tuned the lighting to the chain’s unified standards.

• Modern, comfortable and visually cohesive stores that fully meet Żabka’s standards in Poland.
• Improved product presentation and easy customer navigation in the sales area.
• Stronger brand recognition on the Romanian market from the very first day.
• Smooth logistics and timely delivery of further luminaire batches thanks to the local warehouse.