EVA BEAUTY
EVA BEAUTY is a premium beauty format by the national EVA retail chain, combining professional cosmetics, perfumery, dermocosmetics, beauty gadgets and salon services.The store in Dnipro was designed as a space where not only the product range and service matter, but also the way products are visually presented. In this format, lighting has to support accurate colour perception, highlight product textures and branded zones, while maintaining the premium atmosphere of the interior.
The project was completed for the EVA BEAUTY store in Dnipro. The 453 m² sales floor combines multiple product categories, branded walls, make-up zones, skincare, dermocosmetics, hair care, product testing areas and visual art accents within the interior.
The key feature of the project is the high density of products and the complex structure of the retail space. The lighting therefore had to support several scenarios at once: comfortable navigation, clear product visibility on shelves, accentuation of key zones and a premium perception of the store.
• Create a comfortable lighting environment for a premium cosmetics store with a wide range of product categories.
• Highlight branded zones, shelves, promotional displays and beauty areas without visually overloading the space.
• Support the EVA BEAUTY concept as a space for beauty, service, inspiration and self-expression.
• Implemented a lighting solution for a 453 m² sales floor, taking into account the functional zoning of the store.
• Combined general and accent lighting to support navigation, highlight key areas and ensure high-quality product presentation.
• Integrated lighting into an interior with an open ceiling, track systems, illuminated shelves, branded displays and decorative elements.
• A cohesive lighting environment was created, emphasising the premium EVA BEAUTY format.
• Product categories received expressive and comfortable illumination, important for selecting cosmetics, skincare, perfumery and beauty products.
• Lighting became part of the customer experience: it helps customers navigate the space, examine products, interact with branded zones and perceive the store as a modern beauty retail destination.