HalfPrice
HalfPrice is one of the most dynamic European off-price retailers. Their store concept offers a vast selection of global brands across multiple categories, from clothing and footwear to home decor. The extensive floor space and diversity of product groups require a specialised lighting approach where light serves as a key tool for both navigation and presentation. AVA TECH designed and implemented a comprehensive lighting system for a 3,359 sq. m HalfPrice store. Our priority was to create a space where products look attractive and customers feel comfortable throughout the entire sales floor. Special attention was given to display and accessory zones, where precise rendering of colours and textures is critically important.
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Lighting design for a 3,359 sq.m retail space.
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Ensuring high-quality presentation of diverse product categories within a single environment.
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Project delivery within tight deadlines and defined budget constraints.
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Creating lighting scenarios to improve customer navigation throughout the large-scale sales floor.
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Lighting concept development and full technical lighting design.
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Installation and supply of equipment according to the store opening schedule.
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Professional accenting: utilising track systems to highlight key zones and guide customer flow.
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Light uniformity calculations to prevent “blind spots” in the deeper areas of the store.
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Comfortable and uniform lighting throughout the entire retail space.
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Enhanced product presentation and natural colour rendering.
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Reduced energy consumption through the implementation of high-efficiency LED solutions.
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Effective visual navigation: light accents help customers intuitively navigate the 3,000+ sq.m area and find departments more quickly.
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